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Ida – the Personal Life Advisor.

Rana Cakir

Vera Schindler-Zins

Anna Jeske

Ida – Artificial Intelligence as a Personal Life Advisor.

Artificial intelligences found their way into the social mainstream. Whether in industry, agriculture or private use, there are tasks everywhere that can be completed faster, better and more precisely with the help of an AI.

As artificial intelligences become more widespread, their acceptance in society is also increasing. In 2020, more than two-thirds of the population saw an opportunity in the use of AI. Significantly more than three years earlier, when the figure was just 48%. This increased acceptance can be attributed to two factors: First, better education and second, increased use. [1]

In conclusion, this means that it is not only increased knowledge that makes us accept artificial intelligences, but also the simple, creeping habituation to them. However, we believe that such a technology, which has the potential to influence our everyday lives so profoundly, should be reflected socially.

People tend to delegate their responsibilities to higher authorities. [2]

Be it superiors, politicians or religious figures. This in itself is not great news. In the context of personal artificial intelligence, however, this dynamic takes on a completely different weight. What happens when we let artificial intelligences make sensitive life decisions? How much freedom do we give up? Who is liable in case of doubt? What does this do to our self-image? And is it at all possible to include emotional factors in decisions made by artificial intelligences?

Our report shows a vision of the future that deals with the question of what role artificial intelligence (AI) could play in our everyday lives in the future. In the context of the smart AR glasses, which are connected to the AI "Ida", and the fictitious company Future Sense Solutions, various everyday situations are highlighted. In all three scenes, "Ida" takes on the role of the protagonist's life advisor.


[1] W&V, Gundelach, 2020: Studie: Die Mehrheit nutzt KI im Alltag. www.wuv.de/
specials/w_v_future_driven_marketing_day/studie_die_mehrheit_nutzt_ki_im_alltag#:~:text
=Mehr%20als%20zwei%20Drittel%20der,die%20Technologie%20im%20Alltag%20bringt (Stand: 16.01.21)

[2] ZukunftsInstitut, Online Redaktion, (Jahr unbekannt): 6 Thesen zur Künstlichen Intelligenz. www.zukunftsinstitut.de/artikel/digitalisierung/6-thesen-zur-kuenstlichen-intelligenz/ (Stand: 22.12.20)

Ida – Artificial Intelligence as a Personal Life Advisor.
Landing page – product presentation of Ida
Product components
Landing page header of Future Sense Solutions
Ida integrated in everyday life