"The best way to predict the future is to create it yourself. "
The realization that current consumer behavior has far-reaching consequences for our future lives has been around for years.
It is therefore necessary to act in such a way that a responsible use of resources is possible. In order to break old consumption patterns and establish new ones, the action of three entities is crucial: consumers, companies and politics.
The current business models of many companies will not be able to continue in this way in the future.
Therefore, the master thesis zukunft+ deals with the transformation to sustainability in SMEs. There are many business and strategy consultants on the market. They offer assistance in the technical implementation of a transformation, but are less concerned with the decision makers and their motivation. However, this is crucial if a lasting change towards sustainability, at all levels, is to be achieved. Emotions play a decisive role in the decision for or against (sustainable) action.
The following research question was therefore addressed in this masters thesis:
How can we support companies in overcoming their barriers to sustainable transformations while taking emotions into account?
The strength of strategy designers is the ability to approach so-called "wicked problems" with design methods and to develop suitable solutions. This particular approach makes it possible to gain a special perspective on issues and to design user-centered concepts.
We have used this design capability to develop a new approach to business consulting: a one-day workshop based on methods such as design thinking and design futuring. The workshop thus covers not only the technical but also the emotional component for the participants.
Above all, Design Futuring (exploring futures) succeeds in conveying information about sustainability and in synthesizing and dismantling companies' obstacles to transformation.
The result of the masters thesis is a one-day workshop, which, with the help of methods from psychology and design futuring, conveys information about sustainability, as well as synthesizes the obstacles of companies with regard to transformations.
In order to achieve a long-term learning effect for the participants, the workshop will be supplemented by a digital platform. It contains the workshop results, further futuring methods for the team and better practice examples for sustainable transformations.